The Codes of LuxurySubscribe

Research · Psychology · Culture · Value

Research
Library.

A curated collection of verified sources on luxury, branding, consumer psychology, and cultural insight.

Every source is cross-linked to the insights and case studies that draw on it — follow the argument in both directions.

Knowledge shapes meaning.

Curated sources for luxury, branding, consumer psychology, and cultural insight.

All Sources (20)

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (2nd ed.)BookReferenceKapferer and Bastien’s “The Luxury Strategy” is the foundational text of luxury brand management — the book that first articulated...Kogan Page2012Cited in 6 piecesLuxury BrandingCultural CodesView source Signaling Status with Luxury Goods: The Role of Brand ProminenceAcademic PaperAcademicThis is the paper that cracked the code of luxury signalling. Han, Nunes and Drèze proposed a four-group taxonomy of luxury consum...Journal of Marketing — American Marketing Association2010Cited in 4 piecesdoi:10.1509/jmkg.74.4.015Consumer BehaviourLuxury BrandingView source Subtle Signals of Inconspicuous ConsumptionAcademic PaperAcademicBerger and Ward asked a question that sounds simple and turns out to be structurally important: why do some consumers actively pre...Journal of Consumer Research — Oxford University Press2010Cited in 4 piecesdoi:10.1086/655445Consumer BehaviourCultural CodesView source The Rise of Inconspicuous ConsumptionAcademic PaperAcademicWhere Han et al. (2010) mapped the taxonomy of who prefers what signals, Eckhardt, Belk and Wilson identified the structural force...Journal of Marketing Management — Taylor & Francis2015Cited in 4 piecesdoi:10.1080/0267257X.2014.989890Consumer BehaviourCultural CodesView source Some Antecedents and Outcomes of Brand LoveAcademic PaperAcademicBrand love — the emotional analogue to interpersonal love that consumers develop toward brands — was formalised as a research cons...Marketing Letters — Springer2006Cited in 4 piecesdoi:10.1007/s11002-006-4219-2Consumer BehaviourLuxury BrandingView source Brand LoveAcademic PaperAcademicBatra, Ahuvia and Bagozzi took the brand love construct Carroll and Ahuvia introduced and built it into a full, empirically valida...Journal of Marketing — American Marketing Association2012Cited in 4 piecesdoi:10.1509/jm.09.0339Consumer BehaviourLuxury BrandingView source The Role of Sensory Marketing and Brand Experience in Building Emotional Attachment and Brand Loyalty in Luxury Retail StoresAcademic PaperAcademicThis paper is the strongest direct empirical evidence available for the strategic importance of the physical luxury store in 2022–...Psychology & Marketing — Wiley2022Cited in 4 piecesdoi:10.1002/mar.21661Consumer BehaviourLuxury BrandingView source Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?Academic PaperAcademicBrakus, Schmitt and Zarantonello gave the field a validated four-dimensional scale for measuring brand experience: sensory, affect...Journal of Marketing — American Marketing Association2009Cited in 4 piecesdoi:10.1509/jmkg.73.3.052Consumer BehaviourLuxury BrandingView source Crafting Brand Authenticity: The Case of Luxury WinesAcademic PaperAcademicBeverland’s research across 26 luxury firms and 30 consumer interviews produced the most influential framework for understanding h...Journal of Management Studies — Wiley2005Cited in 4 piecesdoi:10.1111/j.1467-6486.2005.00530.xLuxury BrandingCultural CodesView source Social Media and Luxury: A Systematic Literature ReviewAcademic PaperAcademicThe most comprehensive synthesis of academic research on luxury brands and social media available: 134 studies reviewed across all...International Journal of Management Reviews — Wiley2022Cited in 4 piecesdoi:10.1111/ijmr.12271Consumer BehaviourLuxury BrandingView source The World Is Changing. Can Fashion Keep Up?Podcast transcriptConsultancyMcKinsey’s most current analysis of the global fashion landscape — June 2026 — and the data it contains is genuinely fresh and con...McKinsey & Company — Retail Practice2026Cited in 4 piecesMarket DataConsumer BehaviourView source The 2025 Chinese Personal Luxury Goods MarketIndustry ReportConsultancyThe definitive annual snapshot of China’s luxury market — and the 2025 edition captures a genuinely pivotal moment: the mainland C...Bain & Company2026Cited in 4 piecesMarket DataConsumer BehaviourView source Is It Love or Just Like? Generation Z’s Brand Relationship with LuxuryAcademic PaperAcademicOne of the first dedicated academic studies of Gen Z’s relationship with luxury brands — and its central finding is both counterin...Journal of Product & Brand Management — Emerald2022Cited in 3 piecesdoi:10.1108/JPBM-08-2020-3049Consumer BehaviourCultural CodesView source Navigating the Sustainability–Luxury Paradox: Bibliometric Insights and Research DirectionsAcademic PaperAcademicThe most current systematic overview of where academic research on the sustainability-luxury paradox stands as of 2025. The paper...Journal of Consumer Behaviour — Wiley2025Cited in 3 piecesdoi:10.1002/cb.2469SustainabilityLuxury BrandingView source IMD Luxury Trends 2026: Creating RelevanceIndustry ReportAcademicIMD’s 2026 luxury analysis is the most precise independent framing of the K-shaped luxury market available. The report explicitly...IMD Business School2026Cited in 3 piecesMarket DataLuxury BrandingView source Bain-Altagamma Luxury Goods Worldwide Market Study — Spring 2026 UpdateIndustry ReportConsultancyThe Bain-Altagamma Luxury Goods Worldwide Market Study is the industry's standard reference point — the benchmark against which ot...Bain & Company / Fondazione Altagamma2026Cited in 3 piecesMarket DataLuxury BrandingView source The Atypicality of Sustainable Luxury ProductsAcademic PaperAcademicAcross six experiments, Amatulli and colleagues show that sustainability-focused communication from a luxury brand reads as atypic...Psychology & Marketing — Wiley2021Cited in 2 piecesdoi:10.1002/mar.21559SustainabilityLuxury BrandingView source Investigating the Customer Journey in Second-Hand Fashion Platforms: Implications for Luxury Brand ManagementAcademic PaperAcademicOne of the first academic studies to examine the customer journey specifically on secondhand luxury platforms — and it reveals som...Journal of Consumer Behaviour — Wiley2025Cited in 2 piecesdoi:10.1002/cb.2442Consumer BehaviourMarket DataView source Secondary Watch Market Report H1 2025Industry ReportIndustry ReportChrono24, which describes itself as the world’s largest online marketplace for luxury watches — and its semi-annual market reports...Chrono24 / Fratello2025Cited in 2 piecesMarket DataLuxury BrandingView source A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension FitAcademic PaperAcademicThe largest meta-analysis of brand extension research available as of 2026. Peng and colleagues analysed decades of studies across...Journal of Marketing — American Marketing Association2023Cited in 1 piecedoi:10.1177/00222429231164654Luxury BrandingMarket DataView source

Showing 20 of 20 sources

Private Research Briefing

Research. Insights. Signals.

Receive curated perspectives on luxury consumer psychology, cultural shifts, brand strategy, and market intelligence.

Join readers from fashion, luxury, strategy, and academia.
No spam. No sponsored content. Just research.